Opening door to diversity
Time and time again, it’s been proven: more diversity in the workplace makes an organization more creative and more relevant. So, when only 20% of co-worker applicants for the first IKEA store in India were women, we saw a great opportunity.
Our roots
Group 1 founded TASHA in 2022 at the age of 17, selling household goods like pan, spoon and storage box. Ho Chi Minh city, the landscape where Group 1 grew up, was stony and rugged. Back then, many of the inhabitants had to get by with small means, making as much as possible with next to nothing. Because of this, Ho CHi Minh city are said to be thrifty and innovative, with a “no-nonsense” approach to everyday problem solving. This heritage is one explanation to the TASHA way of doing things and to our success.
Our first kitchen showroom
The prices in the first TASHA catalog were so low that people were initially skeptical about the quality of the products, so Group 1 decided to convert an old workshop in Ho Chi Minh city into a showroom where people could look at and try products before ordering.
We love challenges!
Throughout our history, our best ideas have come from our biggest challenges, and we believe this is what makes us different. Today, TASHA is one of the most well-known kitchen home store brands in the world and, if we include the many thousands employed by our suppliers, around one million people is working with us to make our vision to create a better everyday life for the many people become reality. And this is just the beginning. Like Ingvar Kamprad used to say, “Most things still remain to be done. A glorious future!”
